November 20, 2018

This month Grass Monkey will be hosting their inaugural panel discussion on The Business of Fashion featuring industry experts from Revolve, S.O.M. Architecture, Swing Media, the Fashion Institute of Design and Merchandising, Role Models Management and more. Up for discussion will be the state of physical retail and what’s next for brick and mortar business along with the necessary implementation of digital tools and technology required for traditional retailers to compete within the digital marketplace. While getting to know our panelists one topic continued to come up — what can we expect from social media marketing and advertising in the next 5 years?

As marketers and eCommerce experts, this question is always top of mind for us, and rightfully so. With more and more retailers continuing to embrace technology, social media job positions and marketing budgets continue to grow.

Recently, we sat down with Role Models Management Co-Founder, Valerie Emanuel¹, for an insider’s perspective on social media trends and the influencer industry. But before we engage in a meaningful conversation involving social media today, let’s take a walk down memory lane for a refresher on social media’s past and how we got here.

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