June 12, 2020

On World Ocean’s Day 2020, How Is The Fashion Industry Taking Action?

This Forbes article recognizes that fast fashion contributes to the plastic problem in our oceans. GOOD NEWS! A lot of producers have realized this and are working towards more sustainable fashion solutions. We love working with sustainable brands and are happy to hear that conversation around sustainable apparel is growing! 

The shift towards sustainability:

  • "Consumer demand is also causing apparel brands to shift their focus to more responsibly-made products. The US market for sustainably-made products is projected to reach $150 billion in sales by 2021, according to Nielsen."
  • "Traackr data shows that discussions around sustainable fashion are on the rise as well: mentions of sustainable fashion among influencers have increased 55% in recent years, bringing audience engagement along with it."

Read full article here...